Goals: describe the main goals of the good practice

To raise awareness of elder abuse amongst the general public and promote the HSE elder abuse dedicated service.

Target Group: describe on which group the good practice is targeted (for instance, older people themselves, care providers, family etc.)

General public, older people, family caregivers, practitioners.

Approach: describe the way in which the good practice is implemented.

Radio advertisements

Information leaflet

Information cards

Short video competition

Elder Abuse DVD

Who implements this good practice? Mention, if relevant, the organisation or persons who do the work.

Health Service Executive (elder abuse communications subgroup who reports to National Elder Abuse Steering Committee)

What material is available on this good practice (description, website etc.)

Booklet: click here

Information card: click here

How widely is this good practice used in your country?

National. First campaign in 2008.

What are the results, outcomes, experiences with this good practice? Please mention the source(s).

Advertisements on national radio. Information booklets sent to health centres, GP surgeries, NGO’s etc. DVD distributed to local community groups working with older people and used in training care staff. Increased awareness amongst the general public. Information disemminated on HSE elder abuse service; resulting in increased numbers of referrals to this service.

Are there effect studies? Please mention the source(s) if the answer is ‘yes’.

Review of Recommendations from Protecting our Futures (2009)

What are the success factors?

Funding secured for further awareness raising activities.

Increased referrals to elder abuse service.

Greater public awareness of elder abuse.