Annual "Say no to ageism" week
Goals: describe the main goals of the good practice | To raise public awareness about stereotyping of older people and to promote and support practical action for 'age friendly' service provision in key sectors. |
Target Group: describe on which group the good practice is targeted (for instance, older people themselves, care providers, family etc.) |
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Approach: describe the way in which the good practice is implemented. | Raising public awareness using advertisements and seminars. The issue focused on for the week changes each year. In 2011 the focus was on age discrimination within the insurance sector. |
Who implements this good practice? Mention, if relevant, the organisation or persons who do the work. | Equality Authority, Health Service Executive and Office for Older People (funded by the European Union under the PROGRESS Programme 2007-2013.
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What material is available on this good practice (description, website etc.) | http://www.equality.ie/index.asp?locID=225&docID=965
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How widely is this good practice used in your country? | National |
What are the results, outcomes, experiences with this good practice? Please mention the source(s). | Awareness raising of ageism and the implementation of action plans to promote more age friendly service provision. For example in the area of transport |
Are there effect studies? Please mention the source(s) if the answer is ‘yes’. | Yes. Reports published, for example report on ageism, http://www.equality.ie/getFile.asp?FC_ID=119&docID=89 Action plan for implementation of age friendly transport http://www.equality.ie/getFile.asp?FC_ID=391&docID=686 Action programme to enhance age friendly service provision in fitness and leisure sector http://www.equality.ie/getFile.asp?FC_ID=445&docID=720
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What are the success factors? | Tackling age discrimination and the development of practical action plans for ‘age friendly’ service provision |